Rachel Onamusi

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Reify Spotlight Series
The Reify Spotlight Series amplifies the authentic stories of women and underrepresented groups in tech, entrepreneurship, and leadership.


I create marketing strategies that help brands tell the stories that feel most true to their core being; the narratives that reveal their core values.

Rachel OnamusiFounder, VN Sync
What's something you're working on?

"In April 2020, I started 'The Sanctuary', a virtual support network for people struggling with the effects of the lockdown. Started off being about others... meant to last a few weeks... it's 14 months old and is FIRE."

What’s the last thing you rated 5 stars?

"The movie Queen & Slim came on my radar. Not my usual fare... it ended up being a gem. Credible acting, few times you know it’s a movie but still utterly transported. Sublime."

I have (and continue to) interview successful women in tech, collating their responses and feedback to draw up frameworks, tools and competencies that other emerging or middle-management women might learn from."

What is the most adventurous thing you’ve ever done, and would you do it again?

I went to Thailand on my own for two weeks.

Definitely doing it again, new destination though.

What's your mantra?

"The best way to eat an elephant is chunk by chunk.”

"It is easy to get overwhelmed with the projects I’m working on at any one time, while still battling thoughts that I am not doing enough, being enough. So, I live my life by lists: concentrating on the step ahead of me, ticking off micro-achievements, and celebrating them as I go along."

How do you support other women?

"I love, support and mentor women on great initiatives such as HerVest (hervest.ng) which specialises in helping (particularly rural) women gain independence by taking control of their finances, one investment at a time."

Can you share one of your goals?

"Finally writing one of the three books I have in me. It would mean I finally stopped second guessing myself enough to finally put pen to paper!"

Where will we find you when you retire?

"On sun-kissed beaches. That, or just randomly travelling around the world."

Can you share an accomplishment?

"In the past 3 months, I have launched and supported an initiative where I matched volunteer experts (in fields such as photography, content creating, digital marketing, running an NGO) with 47 women who needed skills to either secure employment or get to the next stages in their careers or even start their own businesses. It started in March during Women's History Month, and has spilled over to great success."

What calms you?

"That undoubtedly has to be music. Sun-kissed beaches are always welcome too, but they don’t happen as often as good music."

Rachel Onamusi

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