Amber Boaz

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Reify Spotlight Series
The Reify Spotlight Series amplifies the authentic stories of women and underrepresented groups in tech, entrepreneurship, and leadership.


I help organizations streamline their processes so they can better connect with their customers.”

Amber BoazSalesforce Certified Application Architect & Process Automation Aficionado
What accomplishment are you most proud of?

"I was invited to speak on the main stage (60k people) at a professional conference. It was exciting, exhilarating, and exhausting!"

How do you advocate for others?

"I spend a lot of time working with career changers coming into the Salesforce ecosystem. I plug them into resources, people, jobs, and other mentors. It's incredibly fulfilling!"

I struggle with standing up for myself. I'm not 100%, but I get better every day. Taking a step back and looking at a situation from another angle helps me a lot. It's hard though!"

What's something you're working on that's in progress?

"Executive presence."

"I have the knowledge and skills. Now all I have to do is tweak my tone and vocabulary."

What's your day-to-day mantra?

"This too shall pass."

"The only constant is change. The more I can remember that the better my mental health."

What's a goal you'd like to accomplish?

"I would like to be on a Board of Directors somewhere. I want to be 'in the room where it happens'. :-)"

What's something you're geeking out about right now?

"I have been mind mapping with Miro recently. It's got a free version and it's really helped me conceptualize the jumbles of info in my head."

Where will we find you in retirement?

"Living at the top of a mountain with fast wifi doing more or less what I do now."

Amber Boaz

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