Tricia Lucas

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The Reify Spotlight Series amplifies the authentic stories of women and underrepresented groups in tech, entrepreneurship, and leadership.


I help tech companies build diverse sales and marketing teams with supreme talent.”

Tricia LucasCo-Founder of Lucas Select; Founder of Alliance of Women in Tech Leadership; Career Coach; Diversity Driver; Startup Junkie
What achievement are you most proud of?

"Launching the Alliance of Women in Tech Leadership. I'm still achieving because we are still growing, evolving, and reaching!"

What's the last thing you rated 5-stars?

"Here is an answer you won't get again. The 5-star rating goes to the veterinarian who came to our home to do home euthanasia for my 15-year-old dog in January."

"Even death needs a humane face and a human touch."

What's your day-to-day mantra?

"Whatever the mantra for me it MUST include a 60-90 minute walk."

"I do not deviate and will bundle up in all sorts of weather to 'get out' and get away to be free in my thoughts."

What's something you're working on that's in progress?

"I'm always focused on my B2B initiatives to secure client recruiting contracts, but I have also revitalized my focus on career coaching for those in job transition."

What is the most adventurous thing you’ve ever done and would you do it again?

"Helicopter ride in the Grand Canyon and also separately a helicopter ride in Mount St Helens. SOOO cool - I would do it again - but would also love to skydive."

Where will we find you in retirement?

"I want to make a difference in the area of Animal Rescue/Rights. The movement is so important but the arena is politically polluted, sadly."

Tricia Lucas

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