Blog

Spring Color Palettes

Our Spring 2017 color palettes are here, just in time for the warmer weather. When creating a color palette I like to pick 3-5 colors Main Color (1) Accent Colors (2-3) Background Color (1) MAIN COLOR This one gets noticed first. The main color will help bring out certain emotions or feelings when people see […]

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The Social Media Advantage

It’s not every day you have the pleasure of sitting right behind North Carolina’s Secretary of State, Elaine F. Marshall, at an all female mentoring event. As we both took in Cindy Whitehead’s captivating keynote at BizWomen’s Mentoring Monday I happened to overhear her say to Sheila Ogle, former & longtime owner of Cary’s Matthews […]

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Being a Mentor: Not Just for Folks at the Top of the Ladder

What do you see when you picture a mentor? I realized recently that when I pictured a mentor, I pictured someone at the height of her career – someone who’d reached the top of a ladder and accomplished all her goals. I didn’t picture someone like myself, since I still have goals I want to […]

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Women Entrepreneurs – Words from Our Founder

Thanks to my team for sharing this clip. I certainly don’t speak for every business owner, but I know that when I started, there were so may people – who I think had good intentions – challenging me on the risks and requirements of entrepreneurship. Balancing a healthy disregard for their fears while also fueling […]

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Why You Should Consider Adding an Announcement Bar to Your Website

A recent client who integrated an announcement bar that invites users to download their webinar. Since we’re all competing against users’ 8-second attention spans, our websites need to be engaging and efficient. Many websites are adding small but punchy announcement bars to the top of their pages: they draw users in, provide a quick space […]

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Happy International Women’s Day!

Happy International Women’s Day! Celebrating the 2017 #BeBoldForChange theme with these statistics: More than 9.4 million US firms are owned by women, employing nearly 7.9 million people, and generating $1.5 trillion in sales as of 2015, according to the 2015 Womenable report commissioned by American Express “OPEN State of Women-Owned Businesses.” Yet, the share of […]

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