When someone asks where to start when choosing a color palette for a new project, I say: Look around you!
There are so many ideas found just outside your window (color combinations, textures, and lighting effects all inspired by nature).
Or turn to your favorite stock photo website to scroll through photographs for inspiration. It’s often easier to find a photo that inspires your color palette instead of searching for a photo after you choose your colors. Even if you need to follow brand guidelines, most stock photo websites allow you to filter the photos by featured color. So, choose a color that fits in with your branding and go from there!
Different seasons inspire unique color palettes. Fall (my favorite season) is your time to use rich, deep, saturated colors, with pops of color to show that the best of the season is still around.
When choosing a color palette I always like to have at least 3 colors: one light, one dark, and one pop of color. This allows you to have reverse text when needed, or a dark color that lets the text show up better. If you can give yourself an extra couple of pop colors that’s great too. But don’t feel like you need to add colors just to have them. Some of the best designs are simple, organized, and eye catching.
#1 My favorite thing to do in the fall is go to the cider mill with my husband. Nothing is more comforting than simmering hot mulled cider and lighting the wood stove for the first time this season.
This example color palette is great for fall sale flyers, school posters, or financial infographics that want to break out of the traditional mold.
#2 The summer crops are coming to an end, and it is time to break open the jars of jam and preserves. The entertaining season is here and nothing welcomes guests better than a seasonal cheese plate with marinated fig jam and marcona almonds.
This color palette would be great for automotive advertisements, food blogs, or medical postcards.
#3 It’s time to decorate the house for the autumn season. The farmers’ markets are full of unique gourds, squashes, and pumpkins. The leaves are starting to fall, and the smell of cool air is here.
This color palette would be good for travel blogs, non profit websites, or fall coffee shop menus.
Use these ideas to create your color palette. Or if you need more ideas, check out https://coolors.co – a cool website to play around with colors.